Yards Unlimited – Affordable Local SEO Agency

From Page Two to #1 on Google in Just 6 Months

How we rebuilt the website, improved SEO, and helped Yards Unlimited rank for high-value landscaping keywords.

The SEO Problem

Yards Unlimited is a trusted landscaping company serving Ottawa and the surrounding areas. They deliver high-quality outdoor living spaces, but their website did not reflect the quality of their work.

Their old Squarespace website looked good, but it was not built for long-term SEO growth.

Key challenges included:

Low Google Rankings - Important keywords like "Landscaping Ottawa" were stuck on the second page of Google, making it hard for potential customers to find the business.
Very Few Website Leads - The website was not bringing in a steady flow of inquiries or quote requests.
Limited Service Visibility - Many landscaping services were missing or not explained well, causing the business to miss valuable search traffic.
Weak SEO Structure - The site lacked the technical foundation needed to compete in local search results.

Yards Unlimited needed a website that looked professional, ranked well on Google, and generated qualified leads every month.

Our Solution

1. Website Migration to WordPress

We rebuilt the entire website on WordPress while keeping the clean look the client already liked.

The new website was designed with SEO in mind from the start.

Our improvements included:

This created a stronger foundation for future growth.

2. Keyword Research & Content Optimization

We researched the most valuable keywords people search for across Ottawa.

Based on this research, we expanded the website with new pages for both services and locations.

Our work included:

This helped Google better understand every service the company offers while increasing visibility for local searches.

3. Local SEO & Backlink Building

To strengthen the website’s authority, we focused on local SEO.

We earned high-quality backlinks from relevant Ottawa websites and created consistent business listings across trusted online directories.

These local signals helped improve rankings and increased trust with search engines.

Our Results

Within six months, Yards Unlimited achieved significant improvements in Google rankings for some of their most valuable keywords.

The results included:

#1 ranking for "Landscaping Ottawa," moving up from position #15.
#1 ranking for "Landscape Design Ottawa," one of their highest-value services.
#2 ranking for "Front Yard Landscaping Ottawa," improving from position #6.
#3 ranking for "Water Features Ottawa," climbing an incredible 85 positions, from #88 to #3.

These ranking improvements helped the business reach more homeowners searching for landscaping services across Ottawa. As visibility increased, the website attracted more qualified visitors and created more opportunities to generate leads.

4. Key Highlights

Complete migration from Squarespace to WordPress.
Built an SEO-friendly website from the ground up.
In-depth keyword research for Ottawa landscaping services.
New service and location pages created.
Expanded content with SEO-focused FAQs.
Local backlink strategy to strengthen domain authority.
Improved local citations for stronger location signals.
Ranked #1 for "Landscaping Ottawa."
Ranked #1 for "Landscape Design Ottawa."
Ranked #2 for "Front Yard Landscaping Ottawa."
Ranked #3 for "Water Features Ottawa."

5. Key Takeaways

Ranking on the first page of Google takes more than adding a few keywords.

For Yards Unlimited, we combined a new WordPress website with smart SEO, detailed keyword research, stronger content, and local backlinks. Together, these improvements helped the business move from page two to the top of Google for several high-value keywords.

This project shows how the right SEO strategy can increase visibility, attract qualified local customers, and turn a website into a reliable source of new business.