- SEO Case Study
How Momentum Got a 20X Return from 5 Months of SEO
How we optimized their website, targeted high-value local keywords, and helped lots of qualified customers to find the cafe.
- Problems
The SEO Problem
Momentum Cafe had built a strong reputation in Regina, Saskatchewan Canada, but their website was not helping the business grow online.
Key challenges included:
- Low Organic Visibility: The website was missing valuable search traffic because it was not fully optimized for search engines. This limited its ability to attract new customers through Google.
- Poor Mobile Experience: The website was not fully optimized across all devices, making it harder for mobile visitors to browse the menu and place orders.
- Missed Online Sales: With limited search visibility and an outdated user experience, the business was losing potential online orders and revenue.
- Website Performance Issues: The site needed a faster, more user-friendly experience to better serve customers and improve search rankings.
- Solution
Our Solution
1. Website Redesign & Mobile Optimization
We redesigned the website to deliver a fast, responsive, and user-friendly experience across desktop, mobile, and tablet devices.
Our improvements focused on:
- Mobile-first responsive design
- Faster page loading
- Better navigation
- Improved online ordering experience
2. Technical SEO Optimization
We strengthened the website’s technical foundation by improving site performance and making it easier for search engines to crawl and index the website.
Our work included:
- Site speed improvements
- Mobile usability optimization
- Technical SEO enhancements
- Better website structure
3. Local SEO & Content Optimization
We optimized the website’s content to improve its visibility in local search results.
Our SEO work included:
- Optimizing existing pages
- Improving on-page SEO
- Strengthening local search signals
- Adding keyword-focused content
- Improving internal linking
4. User Experience Improvements
We refined the overall website experience to help visitors stay longer and convert more often.
Our improvements included:
- Cleaner page layouts
- Better call-to-action placement
- Easier menu browsing
- Simplified customer journey
- Results
Our Results
Annual Growth (2024 vs. 2023)
- 15% increase in website sessions, reaching 30,911 visitors
- 16% increase in total sales, growing to CA$290,587.24
- 22% increase in online orders, reaching 18,280 orders
Better Performance Across Every Device
Our responsive website delivered a consistent experience for every visitor.
During one reporting period:
- 49 desktop sessions
- 40 mobile sessions
- 1 tablet session
The strong mobile traffic confirms that customers could easily browse and order from any device.
Continued Monthly Growth
Our SEO strategy continued delivering results over time.
During a recent 30-day period (May 18 to June 16, 2025):
- 7% increase in website sessions
- 1.2% increase in online sales
- 1.9% increase in online orders
Long-Term Business Growth
From May 2023 through June 2025, Momentum Cafe experienced a remarkable 74% increase in total online orders, reaching 36,568 completed orders.
This steady upward trend demonstrates the long-term impact of combining technical SEO, local SEO, and an optimized website experience.
- Highlights
4. Key Highlights
- Fully redesigned, mobile-friendly website.
- Faster website with improved user experience.
- Stronger local SEO and technical SEO foundation.
- Higher visibility in Google search results.
- 15% increase in website traffic.
- 16% increase in online sales.
- 22% increase in yearly online orders.
- 74% growth in total online orders over two years.
- Consistent month-over-month improvements in traffic, sales, and customer orders.
- Takeways
5. Key Takeaways
Momentum Cafe’s success shows what happens when great web design and smart SEO work together.
By improving the website experience, strengthening technical SEO, and increasing organic visibility, PexelStudio helped Momentum Cafe attract more customers, increase online sales, and achieve steady long-term growth.
This project proves that investing in both SEO and website optimization creates lasting business results.